WHAT IF | A multiverse of possibilities.
Motion Graphic promo for the n.1 Science show on the web, "What If".
In this piece we wanted to visualise the Multiverse of possibilities and different scenarios that we can access by just asking the most powerful question. What If?
To do that we implemented a workflow involving AI image generation that also introduced a desired AI aesthetic which was a great match for the show content.
Through the fragmentation of the frame we show the different/alternate scenarios of the different scenes,
referencing the show content with powerful imagery.
Ideation and Execution:
Creative/Art Direction, Motion Graphics and AI image generation
Agency: UNDERKNOWN.COM
Show: What If
Credits: Underknown design dept
Eveline Falcão: 3D Motion Designer
