5STAR IS CHANNEL5'S TRENDY TWIN BROTHER AIMING TO A FRESH AUDIENCE WITH COOL PROGRAMMING AND SERIES FROM AROUND THE WORLD.
THE MAIN CONCEPT BEHIND THE REBRAND WAS TO GIVE THE CHANNEL A NEW AND FRESHER LOOK, EVOLVING IT ACCORDING TO NEW NEW UPCOMING PROGRAMMING.
FOCUS OF THE VISUALS WAS ON BRIGHTER COLOURS AND FRIENDLY TYPOGRAPHY. WE TRIED TO GIVE A FEELING OF INVISIBLE ENERGIES THAT CONNECT THE VIEWER TO THE CHANNEL, SO DISPLACEMENT AND INVISIBLE MASKS HAVE BEEN A MAIN TOOL.
MY PERSONAL INVOLVEMENT IN THIS REBRAND HAS BEEN MAINLY IN DEVELOPING THE VISUAL STYLE (STYLEFRAMES AND MOODBOARDS), COLOR PALETTE AND TYPOGRAPHY SYSTEM FOR BOTH THE RE-BRAND AND IDENTS.
5* IDENT
COLOR PALETTE DEVELOPEMENT
TYPEFACE:
ANTENNA CONDENSED BOLD + variations
BREAKFLASHES AND BUMPERS
ENDBOARDS AND OPENER/CLOSER
BRAND IN PROCESS
INITIAL MOODBOARD
ENDBOARD STYLEFRAMES: STAGE 1
ENDBOARD STYLEFRAMES: STAGE 2
CREDITS:
THE WHOLE CHEANNEL5 CREATIVE TEAM
CREATIVE DIRECTOR: RICH THRIFT
ART DIRECTOR: ALESSIA ALCIATOR
BRAND CREATIVE: SHIRLEY SARKER
ANIMATORS:
ANDREA STRAGAPEDE (XMAS IDENT)
FERNANDO LAZZARI (MAGNET IDENT)
JAMES PARSONS (STRIPE IDENT)
AARON BOMMEL (ASTEROIDS IDENT)
JAMES WIGNALL (IDENTS BUMPER AND BREAKFLASHES)
ED LINFOOT (PROMO AND ENDBOARD DESIGN)
