Founded in 1993, The Non-Violence Project Foundation is dedicated to promoting non-violence worldwide through education and awareness.
Born in the slums of Uganda, it now operates globally to inspire, motivate, and engage young people in understanding how to resolve conflicts peacefully.
Born in the slums of Uganda, it now operates globally to inspire, motivate, and engage young people in understanding how to resolve conflicts peacefully.
I was approached by Creatives Without Boarders to create a campaign for them, to shape a visual language the non-profit could adopt to express their core messages and help creating the feeling of belonging across the youth community.
"No brief.
No budget."
Just the the will to make a positive impact for a young community where youth violence has been an overwhelming problem for many years.
No budget."
Just the the will to make a positive impact for a young community where youth violence has been an overwhelming problem for many years.
The idea was to offer a versatile visual language the community could own and spread in the real world and environment.
I stepped away from refined digital designs and created something that could easily spread. Street language, stencils, guerrilla communication. Easy to replicate with accessible tools and DIY art.
The result was a language native to the community that they felt proud to share and spread.
I stepped away from refined digital designs and created something that could easily spread. Street language, stencils, guerrilla communication. Easy to replicate with accessible tools and DIY art.
The result was a language native to the community that they felt proud to share and spread.
